Quote:
Originally posted by Roger Lee
And I think that's the rub here. Now I'm not an accountant, nor do I play one on TV, but Aural Moon isn't exactly under a money winning business model.
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well, yeah...there's the problem. you need more server space.
the only way to get it, is either finding deeper, or dipping
into listener's pockets.
IMO, that won't work. the few loyalists you have
here in the forum obviously don't make up the 125 or so
(according to shoutcast) peak hr. listeners.
that faceless majority will likely switch stations,
especially w/ one PRRN station's free 80k stream,
and another @128k.
it's a tough sell when the competition's giving it away.
APPEARING TO ATTEMPT to make money is a far cry from
actually making money.
if i started showing a profit, i'd buy some TV time or something
so i didn't...understand? if i show a profit, i have to pay taxes...
not the goal.
the other way, i'm building my "brand", promoting my project
for free.
i would then write off the ads next year as part of a business loss.
also, i don't pay sales tax on my equipment or related items
(like my computer).
it's used to make a product for resale (cds).
the tax is collected at the time of sale.
guitar center has my # on file, all purchases are to zenpool,
not me personally.
for AM, the easiest thing to sell is space.
sell banner ads to bands, cd sellers, prog record companies.
not jim or roger, AM the entity.
it doesn't matter how many you sell.
if they sell, it supports the station.
if they don't, jim can write the difference off to the
actual cost of running the station as a business loss.
it's the attempt that matters.
back it all up w/ receipts, the government's cool w/ it.
scaping up $2200 worth of write offs should be no problem.
it just has to be treated as a small business, rather than an
ever-increasing costly hobby that actually has an incentive
not to grow. it's likely you could increase listeners X3
as suggested, but under this scenario, why would you want to
do that?
k